If you’re interested in getting free organic traffic from search engines, it is important to open your account with the Google Webmasters tools. There are a number of advantages of Webmaster tools when it comes to search engine optimization. These tools allow you to understand various things about your website and improve the user experience as well as other factors that affect the rankings in the search results.
Before you start with Google Webmaster tools, it is important for you to understand that it plays a very important role for Webmasters. It allows you to see your website as seen by Google. There are some tools inside the Webmaster tools, and these tools give you a lot of insights on pages indexed by the search engine, links pointing to the domain, popular keywords as well as various other things.
There is no other free tool available in the market that can provide you as much insights as provided for free by the Google Webmaster tools. If you still haven’t signed up for Google Webmaster tool, it is extremely simple. Just search for Webmaster Tools and sign in to your Google account. Once you have logged in, you will be asked to verify your domain by entering a meta tag to the homepage or by uploading a file.
You may also confirm your ownership of the domain through Google Analytics if you’ve already installed it on your site. Once your ownership has been verified, Webmaster tools will start collecting data and you should be able to see data in the next 48 hours. While there is a lot of data collected by Webmasters tool, it is important for you to understand how to use Webmasters tool in order to take full advantage.
The biggest difference between analytics and Webmaster tools is that this tool allows you to create your own strategic campaigns for attracting traffic whereas analytics provides you data on the current traffic. Here is how you should use Google Webmasters tools.
While there are some important sections, one of the most important sections in the Webmaster tools is the search queries. This section shows you the current as well as average rankings of the keywords along with organic search impressions as well as click through rate for each keyword. You can also find out the trends in this section and see how your current SEO efforts are performing.
You can also find out the web pages that are ranking on second or third page and will benefit from more SEO efforts. You can also find out how a group of keywords is affecting click through rates and rankings.
Another important section in the Webmasters tool is the traffic patterns. It not only shows the average position for the search queries that provide traffic for your website but also shows the average ranking position of all the web pages on your website. With traffic patterns, you can find out the content that is ranking the best and worst as well as the click through rate for each page of your website.
With traffic patterns, you can identify web pages that have lower average ranking but have a high click through rate. You can change the meta description on high-ranking pages with low CTR in order to get more traffic.
Keyword insights are the section that will show you the web pages that rank the highest for certain keywords. To view keyword insights, you will need to click on the keywords in the search queries table, and you will find the required information. This information should be used to find out the webpages that are considered most relevant by Google. Further optimization on these pages should be performed to get more traffic. You can also find all the keyword metrics for top traffic getting pages on your website.
Google has announced that it is now taking site speed into account when ranking webpages in its search results. Therefore, it is important for you to ensure that your site loads as quickly as possible. There are a number of tools available online that can help enhance site loading speed. You can also find out the site speed through the Google Webmasters tools.
For instance, you can track the download time taken by Googlebot through Webmaster tools. This allows you to test the speed of your website at page level. To use this feature, you will need to go to the crawl me now and click the Fetch as Google button to know more about the loading speed. Generally, 500 ms is acceptable but your effort should be to bring it as low as possible.
Overall, there are a number of advantages of signing up for Google Webmasters tools, especially if your website is focused on getting traffic on search engines. The data available in the Google Webmaster tools allows you to maximize the return on your search engine optimization efforts.